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Stocks — Science Tells us When to
Hold ’em & When to Fold ’em

January 2008
Two new sciences shed light on an old problem of financial risk

With the stock market off to its worst first week of the year in history, investors are scrambling to decide whether or not to get out of the market. In my new book, The Mind of the Market, I describe the problem this way: our decisions about buying or selling things we value are heavily weighted by three psychological phenomena: the endowment effect, the sunk cost fallacy, and loss aversion. Understanding these will help you decide what to do with your investments. (continue reading…)

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The Mind of the Market on Tour

January 2008

Michael Shermer read from and talked about his new book, The Mind of the Market, at various venues during his book tour in January 2008. Shermer discussed how economic and evolutionary theory speak the same language, and how our hardwired human biology affects modern economics. READ MORE about the book

National Capital Area Skeptics, Arlington, VA (January 12th, 2008)

LISTEN to part 1 (audio podcast)
LISTEN to part 2 (audio podcast)

Tattered Cover, Denver, CO (January 17th, 2008)

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Why Candidates Really Get Ahead

January 2008
The new science of evolutionary economics explains why some candidates, like some products, get ahead in the marketplace

As the presidential candidates bounce from primary to primary, with some surging and others falling back, it is appropriate to ask if there is something going on here more than simply political preferences and perceived positions on issues. There is. In my latest book, The Mind of the Market, I discuss a phenomenon called the Matthew Effect. It is a disturbing disruption of what we think of as democratic fairness. Here’s how it works. (continue reading…)

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Why People Believe Weird Things About Money

January 2008

Would you rather earn $50,000 a year while other people make $25,000, or would you rather earn $100,000 a year while other people get $250,000? Assume for the moment that prices of goods and services will stay the same.

Surprisingly — stunningly, in fact — research shows that the majority of people select the first option; they would rather make twice as much as others even if that meant earning half as much as they could otherwise have. How irrational is that?

This result is one among thousands of experiments in behavioral economics, neuroeconomics and evolutionary economics conclusively demonstrating that we are every bit as irrational when it comes to money as we are in most other aspects of our lives. In this case, relative social ranking trumps absolute financial status. Here’s a related thought experiment. Would you rather be A or B? (continue reading…)

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Evonomics

January 2008
Evolution and economics are both examples
of a larger mysterious phenomenon
magazine cover

Living along the Orioco River that borders Brazil and Venezuela are the Yanomamö people, hunter-gatherers whose average annual income has been estimated at the equivalent of $90 per person per year. Living along the Hudson River that borders New York State and New Jersey are the Manhattan people, consumer- traders whose average annual income has been estimated at $36,000 per person per year. That dramatic difference of 400 times, however, pales in comparison to the differences in Stock Keeping Units (SKUs, a retail measure of the number of types of products available), which has been estimated at 300 for the Yanomamö and 10 billion for the Manhattans, a difference of 33 million times! (continue reading…)

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