An old yarn about a classic marketing con game on the secret of wealth instructs you to write a book about how to make a lot of money and sell it through the mail. When your marks receive the book, they discover the secret — write a book about how to make a lot of money and sell it through the mail. (continue reading…)
crazes, fads, physics, pseudoscience, self-help, success
Among athletes who obsess about their weight, we cyclists are second to none. Training rides are filled with conversations about weight lost or gained and the latest diet regimens and food fads. Resolutions are made and broken. We all know the formula: 10 pounds of extra weight on a 5 percent grade slows your ascent by half a mile an hour. It has a ring of Newtonian finality to it. F = MA. The Force needed to turn the pedals equals Acceleration times that Mass on the saddle. (continue reading…)
fad diets, fads, food, nutrition