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The (Other) Secret

The inverse square law trumps the law of attraction
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An old yarn about a classic marketing con game on the secret of wealth instructs you to write a book about how to make a lot of money and sell it through the mail. When your marks receive the book, they discover the secret — write a book about how to make a lot of money and sell it through the mail. (continue reading…)

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Wronger than Wrong

Not all wrong theories are equal
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In belles lettres the witty literary slight has evolved into a genre because, as 20th-century trial lawyer Louis Nizer noted, “A graceful taunt is worth a thousand insults.” To wit, from high culture, Mark Twain: (continue reading…)

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Folk Science

Why our intuitions about how the world works
are often wrong
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Thirteen years after the legendary confrontation over the theory of evolution between Bishop Samuel Wilberforce (“Soapy Sam”) and Thomas Henry Huxley (“Darwin’s bulldog”), Wilberforce died in 1873 in an equestrian fall. (continue reading…)

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Fahrenheit 2777

9/11 has generated the mother of all conspiracy theories
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Noted French left-wing activist Thierry Meyssan’s 9/11 conspiracy book, L’Effroyable Imposture, became a best-seller in 2002. But I never imagined such an “appalling deception” would ever find a voice in America. At a recent public lecture I was buttonholed by a Michael Moore–wannabe filmmaker who breathlessly explained that 9/11 was orchestrated by Bush, Cheney, Rumsfeld and the Central Intelligence Agency as part of their plan for global domination and a New World Order. That goal was to be financed by G.O.D. (Gold, Oil, Drugs) and launched by a Pearl Harbor–like attack on the World Trade Center and the Pentagon, thereby providing the justification for war. The evidence is there in the details, he explained, handing me a faux dollar bill (with “9-11” replacing the “1,” a picture of Bush supplanting that of Washington) chockablock with Web sites.

In fact, if you type “World Trade Center conspiracy” into Google, you’ll get more than 693,000 hits. From these sites, you will discover that the Pentagon was hit by a missile; that U.S. Air Force jets were ordered to “stand down” and not intercept Flights 11 and 175, the ones that struck the twin towers; that the towers themselves were razed by demolition explosives timed to go off soon after the impact of the planes; that a mysterious white jet shot down Flight 93 over Pennsylvania; and that New York Jews were ordered to stay home that day (Zionists and other pro-Israeli factions, of course, were involved). Books also abound, including Inside Job, by Jim Marrs, The New Pearl Harbor, by David Ray Griffin, and 9/11: The Great Illusion, by George Humphrey. The single best debunking of this conspiratorial codswallop is in the March issue of Popular Mechanics, which provides an exhaustive point-by-point analysis of the most prevalent claims. (continue reading…)

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Hermits & Cranks

Fifty years ago Martin Gardner launched the modern skeptical movement. Unfortunately, much of what he wrote about is still current today
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In 1950 Martin Gardner published an article in the Antioch Review entitled “The Hermit Scientist,” about what we would today call pseudoscientists. It was Gardner’s first publication of a skeptical nature (he was the math games columnist for Scientific American for more than a quarter of a century). In 1952 he expanded it into a book called In the Name of Science, with the descriptive subtitle “An entertaining survey of the high priests and cultists of science, past and present.” Published by Putnam, the book sold so poorly that it was quickly remaindered and lay dormant until 1957, when it was republished by Dover. It has come down to us as Fads and Fallacies in the Name of Science, which is still in print and is arguably the skeptic classic of the past half a century. (continue reading…)

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