Would you know it if you saw it?
Babble, bafflegab, balderdash, bilge, blabber, blarney, blather, bollocks, bosh, bunkum. These are a few of the synonyms (from just the b’s) for the demotic descriptor BS (as commonly abbreviated). The Oxford English Dictionary equates it with “nonsense.” In his best-selling 2005 book on the subject, Princeton University philosopher Harry Frankfurt famously distinguished BS from lying: “It is impossible for someone to lie unless he thinks he knows the truth. Producing bullshit requires no such conviction.” BS may or may not be true, but its “truthiness” (in comedian Stephen Colbert’s famous neologism) is meant to impress through obfuscation—that is, by saying something that sounds profound but may be nonsense.
Example: “Attention and intention are the mechanics of manifestation.” This is an actual tweet composed by Deepak Chopra, as quoted by University of Waterloo psychologist Gordon Pennycook and his colleagues in a paper published in the November 2015 issue of Judgment and Decision Making. The scientists set out to determine “the factors that predispose one to become or to resist becoming” a victim of what they called “pseudo-profound” BS, or language “constructed to impress upon the reader some sense of profundity at the expense of a clear exposition of meaning or truth.” I was cited in the paper for describing Chopra’s language as “woo-woo nonsense.” For instance, in a 2010 debate we had at the California Institute of Technology that was televised on ABC’s Nightline, in the audience Q&A, Chopra defines consciousness as “a superposition of possibilities,” to which physicist Leonard Mlodinow replies: “I know what each of those words mean. I still don’t think I know….”
Chopra’s definition of consciousness certainly sounds like pseudo-profundity, but I have since gotten to know him and can assure readers that he doesn’t create such phrases to intentionally obscure meaning. He believes that quantum physics explains consciousness, so invoking terms from that field makes sense in his mind, even though to those not so inclined, much of what he says sounds like, well, BS. (continue reading…)