The official site of bestselling author Michael Shermer The official site of bestselling author Michael Shermer

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The (Other) Secret

The inverse square law trumps the law of attraction
magazine cover

An old yarn about a classic marketing con game on the secret of wealth instructs you to write a book about how to make a lot of money and sell it through the mail. When your marks receive the book, they discover the secret — write a book about how to make a lot of money and sell it through the mail. (continue reading…)

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